Here is a recent promo produced by PDM.

I’m not sure if most people have seen this yet, but on July 9th, Google announced that YouTube now supports original video resolution from 360p up to 4K. Why is this worth mentioning you ask? Well, it begs the question of why?

4K is a cinematic standard resolution in digital film. The name “4K” comes refers to its horizontal resolution – 4,000 pixels. Thats a lot of pixels!  To give you an idea of how large that is… look at the chart below. 4K is large enough to show feature films in cinemas.

Digital Cinema Resolution Comparison

Obviously, Google/YouTube is looking to the future as most of us don’t even have the technical capacity to do anything with this yet, but I’d like to speculate on what the future might hold.  Two possibilities are…

• User-controlled HDTV via the internet?
• Digitally-distributed feature films in cinemas?

Those are just guesses, I’m sure there are other potential benefits that will emerge in the market as this evolves.

‎”As the economy improves, those who put the time & energy into social media will be rewarded; the latecomers will merely whine.” -Seth Godin

Had to share this video from TED Global, Rory Sutherland, Ogilvy advertising guru talks about how advertising adds value to a product by changing our perception, rather than the product itself.

Has this ever happened to you? OK, so you are checking out a website from your iPhone, and want to watch an embedded video, but instead of video, all you see is that annoying black box.  Well no more, now thanks to YouTube, on older mobile devices you will see a thumbnail of the video from the website, and when you click on it, the video will open up in the YouTube app.    Even better, the new YouTube Mobile utilizes HTML5 video standards and will play videos directly inside the browser on devices like the iPhone and Android Motorola Droid X.

This will greatly open up your website videos to more mobile traffic.  Learn more about how to use video on your website, contact PDM today!

Need more eyeballs to view your YouTube videos? Aside from the title, description, and tags, search engines like Google also index transcripts. Learn how to upload a transcript to your YouTube videos with this video tip from Perry Digital Media.

Local cable advertising is an effective and affordable way to advertise sales promotions. But if your product of service doesn’t require a video shoot, An all-graphics spot may be perfect for you!  Here is a recent all-graphics spot that Perry Digital Media produced for Hollywood Tans Atlanta “The List” promotion.

When the Sam Olens campaign needed video for thier website and YouTube channel, they turned to Perry Digital Media for acquisition.